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CEAT continues to support education of rubber farmers’ children

Donates shoes and school bags to students of four schools in Ratnapura and Elpitiya

Students of four schools in the Ratnapura and Elpitiya areas have received essential requirements such the shoes and schools bags they need from CEAT Kelani

Holdings under a community project to support the education of children in rubber cultivating regions.

The latest beneficiaries of the programme were the students of Batathota Vidyalaya – Batathota, Mahawatta Kanda Vidyalaya – Batathota and Lassakanda Vidyalaya – Erathna, all in the Kuruwita area of the Ratnapura District, and of Sri Dammathilaka Maha Vidyalaya – Divithura in the Elpitiya area.

A total of 236 children were presented shoes and schools bags at these schools by CEAT Kelani, which manufactures half of Sri Lanka’s pneumatic tyre requirements sourcing 100 per cent of its natural rubber needs from local producers that employ 10,000 cultivator families.

Part of the ‘CEAT Cares’ portfolio of good citizenship initiatives, the programme’s first phase focused on the Matugama Educational Zone, and benefitted 119 children from two schools.

Commenting on the programme, CEAT Kelani Chief Operating Officer Mr Shamal Gunawardene said: “As one of the biggest users of Sri Lanka’s rubber in the domestic market, CEAT has always considered rubber cultivators a vital part of its value chain, making their wellbeing an important element of our success.

This programme is one community initiative though which we engage and contribute to the quality of life of our rubber farmers and their families.” In a separate initiative, CEAT Kelani has also started hosting rubber cultivators for conducted tours of the company’s extensive manufacturing complex in Kelaniya, providing them with an insight into the intricacies of producing high-performance tyres for the domestic and export markets.

The largest domestic manufacturer of cross-ply and radial tyres in Sri Lanka, CEAT Kelani’s manufacturing operations encompass pneumatic tyres in the radial (passenger cars, vans and SUVs), commercial (Bias-ply and radial), motorcycle, three-wheeler and agricultural vehicle segments. The CEAT brand originated in Italy and is backed by German manufacturing technology and extensive research and testing facilities in India and Europe. CEAT Kelani Holdings exports about 20 per cent of its production to 16 countries and plays a significant role in helping the national economy conserve foreign exchange by reducing dependence on imported tyres. The joint venture’s cumulative investment in Sri Lanka over the past decade exceeds Rs 8.5 billion.

CEAT Kelani exports tyres under the CEAT brand to countries such as Egypt, Kenya and Pakistan,
while other destinations receive CEAT tyres under the brand names ORION and KELCEA. These
destinations include the Philippines, Yemen, Chile, Bolivia, Mauritius, Jordan, Ghana, Syria, Nigeria,
Seychelles, Nepal and Afghanistan.
The CEAT export products range from Sri Lanka consists of Truck and Bus Tyres, Light Truck tyres,
Passenger Car Radials for cars and vans, Three-wheeler and Motorcycle tyres, and Agri and Industrial
tyres.
The CEAT brand originated in Italy and is backed by extensive research and testing facilities in India
and Germany. The largest domestic manufacturer of cross-ply and radial tyres in Sri Lanka, CEAT’s
emergence as the top brand in the country’s tyre sector is the result of substantial investments over
several years that have seen not just exponential increases in volumes but expansion of the product
range, the deployment of new technology and quantum improvements in quality. The company’s
manufacturing operations encompass pneumatic tyres in the radial (passenger cars, vans and SUVs),
commercial (Bias-ply and radial), motorcycle, three-wheeler and agricultural vehicle segments.

CEAT Kelani Holdings currently manufactures half of Sri Lanka’s pneumatic tyre requirements,
exports about 20 per cent of its production and plays a significant role in helping the national
economy conserve foreign exchange by reducing dependence on imported tyres. The joint venture’s
cumulative investment in Sri Lanka over the past decade alone exceeds Rs 8.5 billion.

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