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WHO WE ARE

Making Mobility Safer & Smarter. Everyday.

CEAT is Sri Lanka’s leading tyre brand in terms of overall market share, manufacturing capacity and brand equity. CEAT Kelani Holdings manufactures more than half of the country’s pneumatic tyre requirement and has achieved dominant market shares in most of the product segments. The CEAT brand was ranked fifth among Sri Lanka’s strongest brands and as the most valuable consumer brand in the ‘Motor’ segment in the 2021 Brand Finance rankings and was also conferred a ‘AAA - ’ brand rating – the second best rating awarded to any consumer brand in Sri Lanka.

A Global Brand Presence in Sri Lanka

CEAT is the largest manufacturer of bias and radial pneumatic tyres in Sri Lanka, with an overall market share of over 50%, controlling  one of the country’s largest dealer network.

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Since 1982

35+ YEARS OF EXCELLENCE IN TYRE INNOVATION

130+ Countries

Global Network

10+

OEM Partners

550+

Dealers Islandwide

Driven by Values

To provide better value to every passenger and goods Carrier in the nation through economical and technologically advanced tyre solutions


Innovate and Lead

Our passion for innovation and our efforts to excel is synergized by cutting edge technologies, processes and practices with sustainable development that produce high quality and economically beneficial tyre solutions, whilst demonstrating respect for customers, stakeholders, the society and environment.

Our Journey

1992:

CEAT India enters the Sri Lankan market by forming a 3-way joint venture with Sri Lanka’s Associated Motorways (AMW) and Kelani Tyres (PVT) Limited, to manufacture and market CEAT tyres for the Sri Lankan market. A new company, CEAT Kelani International Tyres (Pvt) Ltd is incorporated for this purpose.

2006:

sets up the first Radial tyre manufacturing plant in Sri Lanka.

2007:

Enters the two-wheeler tyre segment through outsourced manufacturing.

2009 :

AMW exits joint venture. CEAT India and Kelani Tyres (Pvt) Limited continue the partnership as a 50:50 joint venture.

2010:

The joint venture enhances and expands manufacturing capacity for Truck and Bus by 20%.

2013:

Ventures in to manufacture of two-wheeler tyres.

2015:

Enhances Radial manufacturing capacity by 60%

2016:

Enhances Radial manufacturing capacity by a further 35%

2018:

A major Rs 3 billion expansion plan is launched in January 2018, for expansion of volumes, technology upgrades and new product development, taking the cumulative investment to Rs 8 billion to date.

2019:

CEAT’s ground-breaking TBR (Truck Bus Radial) production facility commences production in April

2020:

‘Two-wheeler’ tyre outputs are increased by 85% to meet local market needs following import restrictions on tyres.

2020:

CEAT achieves capability to supply 100% of truck and bus tyre requirements, saving Rs 11 billion in foreign exchange for the country.

2020:

A new, locally-manufactured heavy-duty tyre for trucks, CEAT LYFMAX, is launched in August.

2021:

Radial tyre production is increased to 600,000 units per year, to support government efforts to conserve foreign exchange through domestic production of tyres.

2021:

Truck Bus Radial tyre production is increased by 125%

2021:

Two new tyre presses are commissioned at the Kelaniya factory.

2021:

The CEAT brand is ranked the most valuable consumer brand in the country’s ‘Motor’ segment in the 2021 Brand Finance ranking.

Leadership

Mr Chanaka De Silva

Chairman

Mr Chanaka De Silva possess over 40 years management experience of which more than 30 years has been at Director/Chairman level. He has been the Chairman of Kelani Tyres PLC since privatisation (in 1992) and the Chairman of Ceat Sri Lanka Group Companies since the formation of the Joint Venture (in 1998). He is also the Chairman of Silverstock Holdings Group of Companies -the major shareholders of KelaniTyres PLC since its inception. He has been the former Chairman of Sri Lanka Insurance Corporation, TransAsia Hotels Ltd, Club Robinson, and also founder Chairman of Union Export Ltd, Union Commodities (Pvt) Ltd and first Chairman of the Union Bank of Colombo Ltd. He has been a director of Sri Lankan Airlines Ltd, Sri Lankan Airline Catering Ltd, Intercontinental Hotels, The Lanka Oberoi Hotel and Lewis Brown & Co. Ltd.

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Mr Tilak de Zoysa

Vice Chairman

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Mr Rohan T Fernando

Executive Director

Mr Rohan Fernando is one of the most experienced persons in the tyre trade in Sri Lanka having been actively involved in the tyre trade for more than 30 years. In addition to his position as Managing Director of Kelani Tyres PLC he also holds the position of Executive Director of Ceat Sri Lanka Group Companies. He is also the Managing Director of Silverstock Holdings Group of Companies - the major shareholders of Kelani Tyres PLC since its inception.

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Mr Ravi Dadlani

Managing Director/ CEO – CEAT

Ravi Dadlani is the Managing Director/CEO of CEAT Kelani International Tyres, A joint venture between CEAT India Ltd and Kelani Tyres PLC, Sri Lanka. His professional career encompasses more than 30 years of experience including Managerial in the manufacturing, FMCG, food & Beverages, industrial and Consumer Durable Industries in Sri Lanka as well as in international markets.

His industry experience covers from startups in Sri Lanka to established international brands re launched. His professional expertise covers general management sales management, brand management, product management, and strategic planning retail promotion in diverse sector. His active involvement with the sales and marketing fraternity in Sri Lanka has contributed to development of the profession, whiles he currently also contributes to the development of the rubber industry as the Chairman of the Sri Lanka association of manufactures and exporters of rubber products.

Mr. Dadlani has also influenced the careers of many sales and marketing professionals being a resource person for training and program on the subject. A dynamic and energetic individual he has been instrumental in strategic planning for the implementation of ground breaking initiatives in the sectors, he has been involved in, while leading dynamics teams in several market leading brands/industries both in the international and domestic markets.

A past pupil of Royal College Colombo, Ravi Dadlani entered the field of Sales and Marketing in 1989, after completing his preliminary marketing studies with the Charted Institute of marketing (CIM), UK. His exposure to several international study programs at NUS, ISB, JUSE and IIMA are key leanings that he brings to the industry.

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Mr Anant Goenka

Special Director

Mr. Anant Goenka is a Member of the Management Board at RPG Enterprises. He is also the former Chairman of Automotive Tyre Manufacturers’ Association (ATMA).

Mr. Goenka has over 18 years of experience during which he has worked in CEAT Limited, KEC International Limited and Hindustan Unilever Limited. He started his career with Hindustan Unilever Limited in 2003 after which he joined CEAT Limited as Regional Manager - Sales. He went on to lead the Off Highway tyres Business in 2005. He then joined KEC International Limited (KEC) as Vice President (Corporate) in 2007 and was in charge of the Telecom business, Business development in North America and Integrated Planning and Monitoring of Transmission and Distribution Business. In recognition of his contribution in the said business vertical, KEC elevated him to the position of Executive Director – Supply Chain responsible for manufacturing, procurement, planning, logistics and quality functions. In 2010 he moved back to CEAT as Deputy Managing Director and was then appointed as Managing Director in April, 2012.

Mr. Goenka has been recognised by Forbes as the “Next Generation Business Leader of the Year” in 2017 and as “India’s 40 under 40 Business Leaders” by Economic Times-Spencer Stuart. He also led CEAT to win the Deming Prize in 2017, one of the most prestigious global quality awards in the world. Mr. Goenka is an MBA from the Kellogg School of Management and a BS (Economics) from the Wharton School, University of Pennsylvania.

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Mr Eraj T Fernando

Director

Mr. Eraj T. Fernando has more than 30 years of experience in the Rubber and Commodity Trade. He was the former Chairman of the Corporative Wholesale establishment (C.W.E). Mr. Eraj T. Fernando is also a Director of CEAT Sri Lanka Group Companies,Hangover Hotels (Pvt) Ltd and Revognah Leisure (Pvt) Ltd.

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Mr Arnab Banerjee

Director

Mr. Arnab Banerjee is the Chief Operating Officer at CEAT Limited. He has total experience of over 30 years during which he has worked in CEAT, Marico and Berger Paints. Arnab is an alumnus of the Harvard Business School, IIM Kolkata and IIT Kharagpur. He joined CEAT in the year 2005 as Vice President, Sales and Marketing. Under his leadership, CEAT has seen innovations in the Marketing initiatives, Sales and Distribution strategy, manufacturing flexibility and seamless Supply Chain processes over the last 15 years. Everything about customers is his passion. He also takes interest in numismatics, photography, high altitude trekking and long-distance running.

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Mr DSK Amarasekera

Director

Mr. Kamantha Amarasekera is an eminent tax consultant and the Senior Tax and Legal Partner of Amarasekera & Company - a leading tax consultancy firm in the country. He is a member of the Institute of Chartered Accountants of Sri Lanka and is an Attorney-at-Law of the Supreme Court of Sri Lanka. He graduated in Business Administration from the University of Sri Jayawardenapura. Mr. Kamantha Amarasekera is also a Director of Associated Ceat (Pvt) Ltd., Lanka Milk Food PLC, Madulsima Plantation PLC, Balangoda Plantation PLC, Eden Hotels PLC, Confifi Hotels Holdings PLC, Browns Investment PLC, Palm Garden Hotels PLC and Ceylon Hotel Holdings PLC.

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Mr T Bevan Perera

Director

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Mr R P Weerasooria

Director

Mr. R. P. Werrasooria functions as the Managing Director of Uga Escapes (Pvt) Ltd, a subsidiary of the Finco Group and encompasses over 22 years of experience specializing in the areas of production, marketing, merchandizing and finance. Mr. Weerasoria's efforts as Managing Director have been instrumental in overseen the evaluation of the Uga Escapes brand to one of the premier boutique leisure destinations in Sri Lanka. In addition to the top position at Uga Escapes (Pvt) Ltd., Mr. Weerasoria is Vice President of the Finco Group and holds several directorships in a number of subsidiaries of the Finco Group, which includes operating as Managing Director of Alpha Industries (Pvt) Lad Prior to holding this position, Mr. Weerasoona worked as Commercial Manager at Orient Garments Limited (OGL), before assuming duties as Managing Director/ Cheif Executive in 1996. He was a key factor in OGL's expansion drive which included the growth of its product portfolio, value addition through designs to consummers, and the establishment of new manufacturing plants to increase production.

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Mrs S Saroja Jayatilaka

Director

Mrs. Sarojajayatilaka is a fellow member of the institute of Chartered Accountants of Sri Lanka and holds a Masters in Business Administration from the University of Colombo. She has well over 25 years of experience in key managerial positions in the fields of Accounting and Finance out of which 16 years have been in the Tyre Industry. Currently she holds the position of Director Finance at Union Commodities (Pvt) Ltd.

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Mr Paras Kumar Chowdhary

Director

Mr. Paras K. Chowdhary has over 35 years’ experience in senior management positions in tyre industry, including as the Managing Director of the Company for more than 11 years. Earlier he was employed with Apollo Tyres Limited where he started his career from a junior management position and reached the position of President and Whole-time Director within a reasonable time and he was also instrumental in turning around that company. Mr. Chowdhary is recognized as one of the foremost experts in the tyre industry in India.

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Mrs D R Fernando

Director

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Mrs T T A De Silva Weerasooria

Director

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MANAGEMENT

Mr. Ravi Dadlani

Managing Director/ CEO – CEAT

Ravi Dadlani is the Managing Director/CEO of CEAT Kelani International Tyres, A joint venture between CEAT India Ltd and Kelani Tyres PLC, Sri Lanka. His professional career encompasses more than 30 years of experience including Managerial in the manufacturing, FMCG, food & Beverages, industrial and Consumer Durable Industries in Sri Lanka as well as in international markets.

His industry experience covers from startups in Sri Lanka to established international brands re launched. His professional expertise covers general management sales management, brand management, product management, and strategic planning retail promotion in diverse sector. His active involvement with the sales and marketing fraternity in Sri Lanka has contributed to development of the profession, whiles he currently also contributes to the development of the rubber industry as the Chairman of the Sri Lanka association of manufactures and exporters of rubber products.

Mr. Dadlani has also influenced the careers of many sales and marketing professionals being a resource person for training and program on the subject. A dynamic and energetic individual he has been instrumental in strategic planning for the implementation of ground breaking initiatives in the sectors, he has been involved in, while leading dynamics teams in several market leading brands/industries both in the international and domestic markets.

A past pupil of Royal College Colombo, Ravi Dadlani entered the field of Sales and Marketing in 1989, after completing his preliminary marketing studies with the Charted Institute of marketing (CIM), UK. His exposure to several international study programs at NUS, ISB, JUSE and IIMA are key leanings that he brings to the industry.

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Vipul Vaid

Chief Financial Officer

Vipul holds over 10 years of collective experience within the RPG Group and CEAT. Having started out as Head of Commercial for International Business at CEAT India, he progressed on to become the Executive Assistant to the Managing Director. Subsequently, he led the Project Management Office and played a pivotal role in defining a new purpose and vision for the company, emphasizing on strategic aspects of the business. Vipul also has extensive experience in areas of Business Finance and Digital Transformation, having proven himself to be equally adept at driving profitability as well as digitalizing business processes. Key achievements in the latter role include a 90%+ conversion of dealer payments into digital and automated route planning for distribution. As CFO for CEAT Sri Lanka, his primary scope is to sustain the company’s financial strength while also heading IT operations and driving organization-wide digitalization. Vipul holds a B.Com Degree from St. Xavier’s College (Kolkata) and an MBA in Finance from NMIMS. He is also a qualified Chartered Accountant.

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Mr Manojkumar A S

Head of Manufacturing

Manojkumar brings over 28 years of versatile manufacturing experience to CEAT Sri Lanka. Having held responsibility over an expansive portfolio of tyre brands such as Dunlop, Apollo and JK, his exposure covers every aspect of a production operation including maintenance. As a hard core manufacturing specialist, he possesses a highly ranged awareness of global best practices and the strategic understanding on implementing them to continuously improve PQDSCM parameters. Manojkumar provides both management and operational leadership to CEAT Sri Lanka’s two manufacturing facilities, which serve the critical purpose of supplying to cater to the country’s tyre demands across all segments, through both Radial and Bias-play products. He is the holder of a B Tech Mechanical Degree from the Calicut University – Kerala, India.

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Mr Surajit Sinha

General Manager: R&D, Technology, Special Projects, Quality Assurance

Specializing as a product and process innovator, Surajit’s experience in the tyre industry spans 17 years, having joined CEAT Sri Lanka in 2005. During his tenure to date, he has played a pivotal role in the development of over 150 new products including several highly technical PCR and TBR product lines. Expertise in New Product Design & Development, QFD, Manufacturing, Raw Material Management and Project Management sees Surajit entrusted with a multi- faceted scope of responsibility, overseeing design and development of all products and compounds, manufacturing process-flow management, QA systemizing for products and processes, as well as special CAPEX projects. He was a key contributor in the implementation of CEAT Sri Lanka’s global standard HTT TBR plant, which significantly upgraded the company’s radial manufacturing capabilities. From 2012 to 2016, Surajit was CEAT India’s representative for the Indian Tyre Technical Advisory Committee (ITTAC). He holds a B Tech Degree in Chemical Engineering and a Masters in Rubber Technology from IIT – Kharagpur, India.

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Our Culture

We at CEAT Sri Lanka recognize and value the importance of a healthy and safe work environment. The happiness and self growth of every employee is important to us. CEAT’s passion for valuing its people is evident throughout the organisation. Our team is motivated to higher levels of job performance by positive recognition from their managers and peers, each person is encouraged to constantly keep moving forward in their career a perfect reference to our company purpose "Make mobility safe and smarter, everyday.

Uncover the work you're most passionate about and imapct entire world around you.

At CEAT, the most important factor in shaping your Careers path is, YOU – it is all about the set of skills, goals and motivations that you bring to work every day. The main reason people choose to join CEAT is because of the work we do.The sheer scale of capabilities on the field; rigorous cross functional expertise, managerial action plans and the exercise of cracking tough business challenges differentiate us from most other companies. Our training and development programs are designed in association with some of the best industry experts institutes in the world, and are supported by development centers that map competencies and identify development needs.

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